Monday, October 9, 2017

Beyond Racist Dove Ad

My 8 year cousin actually brought my attention to this racist ad that shows a black women transforming into a white woman after getting "clean" using Dove.  I was shocked and looked online to see the store covered by Yahoo News.

"Dove apologized and pulled down an online soap ad in which a black woman pulled up her shirt to reveal a white redheaded woman underneath.
The ad, which has since been removed from Facebook, drew fire from beauty blogger and makeup artist Naythemua.
“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully,” Dove tweeted on Saturday. “We deeply regret the offense it caused."

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

But the Twitterverse was not impressed, decrying the ad and the brand’s history of questionable marketing for its products.
“My being black is symbolic of dirt? This is pure racism,” one tweeted.
“I don’t understand how global brands like  &  can be making epic mistakes like this,” added another."

I myself, am offended. I don't know how this could have been approved by their marketing team. It is clearly offensive and wrong. This happens so often, that is hard to keep say... aww, its ok.  Because its not.  Big companies need get get ride of any one in their company that can not appreciate the cultures of all of their customers. Not just one demographic.

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