Sam Sisakhti, the founder of UsTrendy (the world's largest Independent Fashion ecommerce site), started a foundation called the Believe in Yourself Project, one year ago. He recently launched a site for foundation: www.believeinyourse lf.org. Some of the objectives of charity is to combat the financial pressures that are felt on low income girls and their families to continuously stay in style and purchase new items each season along with promote positive body image .
One of the foundation’s activities is donating dresses to underprivileged
girls. We have already provided dresses to girls to wear to school dances and
similar events in various states. The girls will be registered in our system
and receive dresses all throughout the school year for various special
To see photos from their recent events, go to http://believeinyourself.org/washington.php and http://believeinyourself.org/bangor.php.
And we are doing more around the country. Believe in Yourself is part of a
broader initiative. They are currently in talks with various influential
women who at one time or another have struggled with body image, encouraging
them to serve as speakers and mentors to the girls within the program. They are
also in the process of setting up mentoring programs around the country.